Creative Commitment

During my time at Capcom, I truly felt how much the company values its IPs. Here, no one treats a “title” as just a “product.” Every detail is handled with care and respect. From development teams to marketing , whether it's discussing strategies, events, or just a simple SNS post, everyone makes sure it stays true to the essence of the itselfs. This level of dedication has also shaped my own approach to work, reminding me that every task carries the effort and passion of many team members behind it.

Enhanced Player Connection

Because of this shared passion, I also felt a stronger connection when interacting with the player community. Although Taiwan’s esports scene is mostly dominated by MOBA titles, Street Fighter has actually built its foundations here for many years. After joining Capcom, I had the privilege of becoming the contact person for fighting-game esports, and I witnessed firsthand the enthusiasm players have for the series—some have supported it for over a decade, while others joined because of the latest installment. From the energy of offline events to discussions within the community, and the focus of players on stage, that genuine passion mirrors the commitment our teams have toward the franchise.

Finding My Role In-Between

My experience at Capcom has helped me grow not only as a marketer, but also in understanding how the bond between a brand and its players is built and sustained over time. I’m grateful to be part of that connection, and I look forward to continuing to bring meaningful content and events to everyone who loves Capcom’s games.