Shifting Market Position and Growth

I’ve worked at Capcom Taiwan for over ten years, and during this time, the company’s direction has constantly evolved with market trends. We started by focusing mainly on marketing and operating games for the Taiwan market, but slowly expanded into different business areas, building a more diverse marketing approach. As our business transformed, our communication with the Japan headquarters also became much closer.
The more we worked with the development teams, the more we felt their dedication to every detail of the games. Because of that, we learned to value every project and treat each collaboration with extra care.

Marketing Is Not Just Promotion — It’s About Delivering the Soul of the Work

Marketing is no longer only about visuals or advertisements. It’s about how we deliver the emotion and excitement of a game to players through different methods. From licensed merchandise and cross-industry collaborations to social media campaigns and event experiences, every touchpoint plays a role in showing the true charm of our games.
Our goal is simple: to remind players why they love playing our games in the first place.

Staying Passionate, Always Learning, and Exploring New Possibilities

In a fast-changing market, you need to stay at your best—keep your passion, keep learning—so you can show your strengths at the right moment and catch new opportunities. Whether it’s game crossovers, brand partnerships, IP licensing, events, or new media content, we are always exploring new possibilities. Every collaboration is a chance to bring our games to more players. Every experiment might become our next success.
This is the true charm of marketing and licensing, and it’s what keeps me motivated in this work.